Get clear on what you want to be
known
for.
Then create the
that shows it.
known | scotland
KNOWN is an intimate two-day brand and reputation experience for entrepreneurs, founders, coaches, authors and experts who are ready to become recognised for their work, trusted for their expertise and positioned to command premium prices.
Brand
Being brilliant at what you do
isn’t enough if nobody knows it.
You can have years of experience. with exceptional results. You can have the brilliant ideas and a business you’re proud of.
And still be overlooked.
Because becoming known isn’t simply about being good at what you do. It’s about intentionally building the positioning, visibility, credibility and body of work that makes other people recognise your value too.
That is your reputation.
And that is exactly what we’re going to build at KNOWN.
GOOGLE YOURSELF
What do you find?
Does the person staring back at you online reflect the level you're operating at today?
Does your website position you as an authority?
Does your photography communicate the calibre of your work?
Can people find evidence of your expertise?
Would a journalist, podcast host, event organiser or potential premium client immediately understand who you are, what you do and why you matter?
Because your reputation is being formed whether you're intentionally shaping it or not.
Known
helps you take control of it.
Your Reputation is BIGGER than your Brand
A logo isn't a reputation.
Neither is an Instagram feed.
Your reputation is built from the collection of assets, ideas, evidence and visibility that surrounds your name.
We call this your.
Reputation Portfolio™
Reputation Portfolio
Positioning
Personal Brand
Photography
Website
Books & IP
Media & PR
You don't need all of them. You need the
Podcasts
Speaking
Awards
Client Results
Case Studies
Relationships
Right Combination
for
where you're going.
At KNOWN, we'll help you identify what belongs in yours, what is missing, what needs strengthening and what will make the biggest difference to your reputation over the next 12 months.
TWO DAYS. ONE ROOM. A VERY DIFFERENT
KIND OF BRAND EXPERIENCE.
You are coming to build.
Across two intentional days in a beautiful Scottish setting, Rachael and Jennifer will work with you on the foundations of the reputation you want to become known for.
You’ll get clear on your positioning and message.
You'll define what you want your name to become synonymous with.
You'll map your Reputation Portfolio™.
You'll identify the visibility and authority opportunities that will move you forward.
You'll create a strategic visual direction for your personal brand.
And you'll be professionally photographed by Jennifer, giving you a bank of elevated brand imagery designed around the person and reputation you're becoming.
You leave with more than inspiration. You leave with assets, clarity and a plan.
This isn't another workshop where you leave with a notebook full of ideas.
positioning
reputation portfolio
visibility strategy
brand photography
12 month rodmap
brand direction
reputation assets (optional)
A clearer articulation of who you are, what you do, who you want to be known by and what you want to become known for.
Your Positioning
POSITIONING
REPUTATION PORTFOLIO
VISIBILITY STRATEGY
BRAND PHOTOGRAPHY
12-MONTH ROADMAP
BRAND DIRECTION
PORTFOLIO BUILD (OPTIONAL)
A personalised plan showing the authority assets you already have, the gaps and what you should build next.
Reputation Portfolio™
POSITIONING
REPUTATION PORTFOLIO
VISIBILITY STRATEGY
BRAND PHOTOGRAPHY
12-MONTH ROADMAP
BRAND DIRECTION
REPUTATION BUILD
Clarity around the rooms, platforms, media, relationships and opportunities that can increase your visibility.
Visibility Strategy
POSITIONING
REPUTATION PORTFOLIO
Visibility Strategy
BRAND PHOTOGRAPHY
12. MONTH ROADMAP
BRAND DIRECTION
REPUTATION PORTFOLIO (OPTIONAL)
A stronger visual identity and creative direction that reflects where your business is going, not where it has been.
Brand Direction
positioning
reputation portfolio
visibility strategy
brand photography
12-month roadmap
brand direction
reputation assets (optional)
Professional personal-brand imagery created by Jennifer that gives you the visual assets to show up at the level you're stepping into.
Brand Photography
positioning
reputation portfolio
visibility strategy
BRAND PHOTOGRAPHY
12-MONTH ROADMAP
BRAND DIRETION
reputation assets (optional)
A focused plan for turning your reputation into greater recognition, opportunity and commercial value.
12-Month Roadmap
positioning
reputation portfolio
visibility strategy
brand photography
12-month roadmap
brand direction
reputation assets (optional)
An invitation to take your 2 day experience further and work with Rachael and Jennifer to build your reputation portfolio assets.
Reputation Assets
You'll leave knowing what you want to be known for.
You'll have clearer positioning, messaging you can actually use, the foundations of your signature thinking and a much stronger understanding of how your personal brand fits into the bigger reputation you're building.
And you'll have a professionally photographed starter image library ready to take that brand into the world.
From there, if you're ready to take the next step, Rachael can turn your new messaging, positioning and photography into your Reputation HQ, a strategic website designed around the brand you've just created.
So this isn't simply a branding workshop.
It's the beginning of your Reputation Portfolio™.
You'll leave with
more than photographs
Who is this for?
Perhaps you're starting something new.
Perhaps you've changed direction.
Perhaps your business has grown but your personal brand hasn't grown with it.
Or perhaps you've simply reached the point where you're tired of looking at everyone else's brand and thinking, Why can't I get mine to make sense?
You're a Coach, Founder, Author, Consultant or Expert with something valuable to say, but you're struggling to bring everything together into one clear brand.
You don't need to arrive with the answers.
That's what the two days are for.
You just need to arrive ready to get clear, be seen and build something that properly represents where you're going.
Meet your hosts
Rachael helps coaches, founders, authors and experts turn their expertise into reputations that get them seen, trusted and chosen. Through positioning, personal branding, websites, books and visibility, she helps brilliant people build the Reputation Portfolio™ behind what they want to become known for.
Rachael Lawrence
Award Winning Reputation Strategist
& Founder of Impossible to Ignore
Jennifer is an Edinburgh-based branding photographer known for creating imagery that captures far more than a polished headshot. Her work helps founders and experts visually communicate who they are, what they stand for and the reputation they're building, and her photography has been featured in The Times.
Jennifer McLuckie
International Branding Photographer
Ready to become Known for something?
Join the priority waitlist for our intimate two-day branding experience with reputation strategist Rachael Lawrence and branding photographer Jennifer McLuckie. Be first to receive the dates, beautiful Scottish location, pricing and early access to places.
